What does it take to be a successful marketer? Turns out we don’t have to guess because someone’s already done the research. Fractl used IBM’s…
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Category: SEM
Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket
30-second summary: Very few SMBs use multiple channels for their online advertising Facebook is the most effective channel based on the cost for CPM and…
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10 Strategies for Better Music Marketing
The advent of P2P file-sharing and streaming services changed music forever. If you only read the headlines, you might think the industry is on shaky…
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Four ways to use your website data to discover missed sales opportunities
30-second summary: Analyzing and understanding website data helps enhance potential sales and conversions Google Analytics records the exit rate of specific website pages, helping you…
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An Introduction to Pay-Per-Click (PPC) Paid Marketing
992532_An Introduction to Pay-Per-Click (PPC) Paid Marketing_031721 Your brand has the power to reach millions of people around the world, and it only takes a…
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Get more subscribers with these seven podcast SEO tips
30-second summary: Did you know that, as of 2020, upwards of 68 million people listen to a weekly podcast? Your podcast can easily reach more…
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How to Target Tourists Through Paid Ads
The tourism industry is rich and exciting, full of cultural knowledge, shared experiences, and career-building opportunities for marketers. It’s true. The tourism industry we know…
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Research: The integration of SEO and PR
30-second summary: Experts have told us for a few years that SEO and public relations (PR) need to merge Are SEO and PR really integrating…
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5 Resources to Build Your App Idea
Considering building an app? You’re in good company. The mobile app industry is expected to be worth more than $407 billion (yes, with a B)…
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Is Google moving towards greater search equity?
30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more…
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