How to best utilize the networks within Google AdWords
30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips that will help you to…
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GoDaddy Review
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. GoDaddy hosts millions of…
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Data-backed insights on featured snippet optimization
30-second summary: Around one-fifth of all keywords trigger a featured snippet 99% of all featured snippets tend to appear within the first organic position and…
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15 Examples of Successful Banner Advertising
967225_15ExamplesofSuccessfulBannerAdvertising_021621 Banner advertising is everywhere. So prolific on so many pages of the internet you probably visit regularly, you may hardly notice them. Which is…
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New gTLDs are Like Used Cars
There may be a couple exceptions which prove the rule, but new TLDs are generally an awful investment for everyone except the registry operator. Here…
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How marketers can start using AI for stronger results
30-second summary: AI has entered mainstream use in a variety of industries, and marketing is no different There are plenty of ways marketers can start…
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Best Domain Brokers
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’re starting a new…
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DMOZ Shut Down
Last August I wrote a blog post about how attention merchants were sucking the value out of online publishing. In it I noted how the…
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A marketer’s guide to Core Web Vitals and page experience
30-second summary: Google has always placed its emphasis on the user experience Core web vitals (CWV) and the Page Experience Update are part of that…
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How to Build Customer Loyalty Through Paid Ad Campaigns
How do you inspire customer loyalty? PPC and social campaigns might not be the first things that come to mind—but maybe they should. Most marketers…
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